Sunday, July 4, 2010

Breaking into Network Marketing Anew


A different way to break into network marketing.

Most NM companies offer a new distributor several different priced product packages. Each package is normally associated with a higher level of commission. Here's how it goes:

If you get the $100 package, you'll earn 5% commission on any (new) orders you bring in.

If you get the $300 package you'll earn 10%....

If you get the $500 package you'll earn 15%...
Nothing wrong with that. Real estate sales works like that too. The more you sell, the higher your commission percent usually is.

Did you know, however, that a large number of new sign-ups do not buy the bigger packages because of future commissions?
They buy the bigger packages because they want 1) the better product pricing that normally gets them and/or 2) they want "to try a variety of the products."
Bulk buying means better prices and more of it. That's why big box stores like Costco or Sam's Club are so popular. Most people who shop there do not buy to resell. Do you?
Bottom line: Many 'just customers' might well buy the bigger packages...AS CUSTOMERS. I'm helping the reps in a neat little company do just that - customers are buying the packages normally reserved for "sellers" but they get them as customers. And they have no intentions, right now, of selling the product.
I'd just surveyed a group of women about why they bought the bigger packages when they first signed up, and most of them told me they got the bigger "recruiter" packages not to sell or recruit, but because they wanted the better price of a bulk package. Or to get more variety if they liked it. So that they could get really familiar with the product first.

Of course we don't pressure these folks to start selling, because that's not why they got the big package. They'll do that when they feel ready and have the confidence that using the products will give them.
The good news: This bulk buying trend shows that some NM companies have products people like so much they want to buy them in bulk, whether they sell them or not.
This is big for the NM industry. The perception of our industry and its products has been, for decades, that the only people who buy NM products are the ones selling them. Not a good thing.

For some companies at least, this negative perception is changing. Finally.

P.S. If you're interested in classes that teaches you language for such stuff, email me here. Or, check out the Customer Enchilada or the Art of Recruiting courses here.

Do Smaller Goals Get Better Results?

Many folks come into NM boasting about the big monthly incomes they are going to earn. If that works for you, i.e. that keeps you motivated to keep on doing the business each day, do it. But for most people, big numbers don't keep them going. Could it be that deep down their brain just doesn't believe the big number?

Sue and Cheryl are currently multi-million dollar earners with their companies. Both started out 18-20 years ago, with VERY small goals. One wanted just enough money so she could buy her own nylons without having to ask her penny-pinching husband (3rd story), and another wanted just an extra $150 per month. Neither in her wildest dreams expected to end up a millionaire.
Women aren't the only ones who use relatively small goals to get their brain to believe they can do the thing...
At the U.S. Open Golf tournament this weekend, two top ranked players, Tiger Woods and Phil Mickelson, BOTH said that their goal for the tournament was just to finish at "par" - i.e. not require more shots than what was par for the course there. They did NOT predict that to reporters that they expected win. Or explode. Or leave the others in the dust. They both finished in the top 5 (top 5 in the world).
When I set smaller, incremental goals, my brain not only believes I can, but it relaxes enough so I get the best performance out of myself. Funny how setting smaller goals brings out the confidence you need to do your best.

What's your experience?

P.S. We've all heard "Whatever you believe, you can achieve." Perhaps the strategy of setting 'goals you you can believe in' is a way for some people to succeed - big. Think?

Lady Gaga's Secret


Her secret? Her attitude.

Lady Gaga, perhaps the top pop star today, installs it in herself each day:

"When I wake up in the morning, I feel just like any other insecure 24-year-old girl," she says. "Then I say, 'Bitch, you're Lady Gaga, you get up and walk the walk today.' "

So, who are you? Which walk are you walking today?

P.S. It's what YOUR brain can believe that matters. Do whatever THAT is. Little steps work, for many folks. Bigger goals work too, BUT IF and only if your brain can believe the bigger picture. So do what works for YOUR brain, not someone else's. Who cares how you get there, as long as you DO get there?

Story of Mad Money


It all started in the 1920s...

Mad money was money carried by a woman in case she wanted to return home from a date without her escort, usually because she was angry about the escort’s unwanted sexual advances.
While the amount of mad money is small, what it represents - independence from others - is not.

Find a woman who's mad about being financially dependent on people or situations she doesn't like. Show her how to free herself from that dependence with just a few dollars extra per month (her mad money). For most women who've never had a business, mad money is a believable goal. And who knows - it's possible that what started out as a mere mad money might balloon.

That's what happened for Sue and Cheryl.

Do you know any mad woman who might be drawn to the possibility of earning some mad money of her own?